Founding Partner

Reed Cataldo


Reed Cataldo

Reed Cataldo is a business leader who has co-founded ventures internationally in the blockchain, consumer goods, entertainment, and retail. He is a former trading assistant at the Eurodollar Options pit at the Chicago Mercantile Exchange. Reed specializes in team strategy and is responsible for Prysm Group's product offering and development.

Reed holds a BA in International Business, a BA in Marketing from the Loyola University of Chicago, and executive education certificates in the economics of emerging technologies from MIT Sloan and the Wharton School.

Recent speaking appearances include Consensus, CryptoMondays Singapore, Digital 360 Summit, and Unitize

Enterprise Blockchain Consortia: Challenges, Levers, and Questions from 2019
From healthcare to finance, automotive to tax, Reed Cataldo offers a year in review for enterprise blockchain consortia.

Leveraging Crypto for Cross Border Payments in LATAM
Reed Cataldo host a conversation with crypto-industry leading projects Ripple and Bitso on the future of remittances.

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Featured Insights

Network Effects for Emerging Technologies

This report provides a framework detailing the types of network effects that exist, and discusses bootstrapping techniques and equilibrium dynamics commonly associated with network effects.

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