Technological Adoption: A Cost-Benefit Framework

Why do some promising technologies succeed in gaining widespread adoption, while others languish and ultimately fail? What can firms building products using new technologies do to increase the chances of success?

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Technological Adoption: A Cost-Benefit Framework

A cost-benefit framework for the key economic factors and decision points involved in the adoption of new technologies.

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Dr. Cathy Barrera

Dr. Barrera is a Partner and Founding Economist of Prysm Group. Dr. Barrera holds a PhD in Business Economics from Harvard University. She is the Industry Lead for the Wharton School’s Economics of Blockchain and Digital Assets and Business in the Metaverse Economy executive education programs, an academic advisor to the World Economic Forum, and is frequently cited on economics and emerging technologies by mainstream media.

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Dr. Stephanie Hurder

Dr. Hurder is a Partner and Founding Economist of Prysm Group. Dr. Hurder holds a PhD in Business Economics from Harvard University. She has been a member of the Program Committees of Crypto Economics Security Conference and Financial Cryptography, an academic advisor to the World Economic Forum, and an Opinion Columnist for CoinDesk.

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Prof. Oliver Hart

Prof. Oliver Hart is the Andrew E. Furer Professor of Economics at Harvard University, where he has taught since 1993. He holds a PhD in Economics from Princeton University and is the 2016 co-recipient of the Nobel Prize in Economic Sciences.

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our experts

Dr. Cathy Barrera

Dr. Cathy Barrera holds a PhD in Business Economics from Harvard University. She is a keynote speaker and lecturer on economics and DLT and an advisor to blockchain projects at the World Economic Forum.

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Dr. Stephanie Hurder

Dr. Stephanie Hurder holds a PhD in Business Economics from Harvard University. She is a frequent keynote speaker and lecturer on economics and DLT and an advisor to blockchain projects at the World Economic Forum, a Visiting Scholar at the CCI at USC.

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Prof. Oliver Hart

Prof. Oliver Hart is the Andrew E. Furer Professor of Economics at Harvard University, where he has taught since 1993. He holds a PhD in Economics from Princeton University and is the 2016 co-recipient of the Nobel Prize in Economic Sciences.

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Dr. Preston McAfee

Dr. Preston McAfee most recently served as the Chief Economist of Microsoft from 2014 through 2018. He holds a PhD in Economics from Purdue University and is the co-recipient of a Golden Goose award in 2014 for his research on auction design.

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