Industry analysts regularly tout the seismic impact that various emerging technologies will have. While many of these predictions have compelling arguments in their favor, if history is any guide, some will be borne out, others will not. One way to assess which technologies will gain adoption vs which will fall short, is to consider the economic incentives of businesses and individual consumers faced with the option of adopting them. In this white paper, we explore how a cost-benefit framework can be applied to elucidate the key economic factors and decision points involved in the adoption to help business leaders assess the likelihood that a given technology will find an audience, and develop a go-to-market strategy that maximizes the odds of success.